Most apartment locator and real estate sites are packed with a clutter of information with little or no hierarchy. Espresso Apartments' contemporary, soothing website uses a neutral color palette and a spacious grid to make the often stressful task of finding an apartment more pleasant.
A fun and lighthearted portfolio site that I enjoyed was stedesign. The retro imagery, the cans on the shelf and the field for sending a message provided a cohesive yet not-too-serious feel to the work.
One of the favorite concepts I came across this week was that of Forefathers. The old-timey, circus-like imagery and writing showed that real thought was put into the group's own branding efforts. The imagery alone probably would have seemed slightly generic, but the wonderful tidbits of copy that give the typography and illustrations context is very enjoyable.
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